Countrywide Grounds Maintenance (Derbyshire)
Creating First Impressions
INDUSTRY
Commercial Grounds Maintenance
SERVICE
Social Media Management
LOCATION
Derbyshire
SHOOT DAYS
Ongoing
DELIVERABLES
Ongoing
BRAND
Countrywide Derbyshire
INDUSTRY
Commercial Grounds Maintenance
REGION
Derbyshire
EMPLOYEES
11–50
FOUNDED
1986
Countrywide Grounds Maintenance (Derbyshire) is the award-winning Derbyshire franchise of Countrywide Grounds Maintenance — the UK's leading commercial grounds maintenance network. Run by franchisee Adam Passfield, who was named Countrywide's Franchisee of the Year, the Derbyshire operation maintains over 250 sites across the county, working with schools, facilities management companies, industrial estates, and major organisations including Moorways Sports Village, National Trust properties, and Alstom.
SIPTA manages the full social media content operation for Countrywide Derbyshire — from pre-production planning through to editing, captioning, and distribution across LinkedIn, Instagram, Facebook, TikTok, and YouTube. The relationship is ongoing, producing a consistent flow of both short-form vertical content and longer landscape films that showcase the team's work across their client sites throughout Derbyshire.
THE BRIEF
Building a consistent social media presence for a service that's hard to make visually compelling
Grounds maintenance is an essential service — but it's not an obviously exciting one to watch on social media. The work happens outdoors, in all weathers, across dozens of different sites, and the end result is clean, well-kept grounds rather than a dramatic transformation. The challenge was building a social media content programme that could consistently generate engaging content from what is, on the surface, routine operational work — and doing so month after month without the content feeling repetitive.
Beyond the creative challenge, there was also a distribution challenge. Countrywide Derbyshire needed to be active across five different platforms simultaneously — each with different format requirements, different audience expectations, and different content rhythms. Managing that consistently without a dedicated in-house marketing team isn't feasible without the right partner.
THE RESULTS
Landscape Films
MORE WORK